Vasp distributes press to a large network of points of sale and manages each publication’s presence at each channel according to each publication’s features and the respective publisher’s strategy.
Each district has the following number of active points of sale*:
Geographic Area |
No. of PoS |
Lisboa |
2,601 |
Porto |
2,291 |
Setúbal |
811 |
Braga |
672 |
Aveiro |
671 |
Faro |
616 |
Coimbra |
401 |
Santarém |
386 |
Leiria |
380 |
Viseu |
251 |
Viana do Castelo |
240 |
Évora |
162 |
Castelo Branco |
159 |
Vila Real |
152 |
Beja |
133 |
Guarda |
117 |
Portalegre |
98 |
Bragança |
80 |
Total Mainland Portugal |
10,221 |
Islands and Abroad |
272 |
General Total |
10,493 |
*Updated data - June 2007
To optimise distribution efficiency and effectiveness, respectively, according to the two-fold and conflicting goal of maximising sales opportunities and minimising returns, Vasp has an integrated management method for the various channels, of which we will highlight some of the more critical aspects.